Puerto Rico’s FRSH Company Gets Its Own PUMA Collab

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Puerto Rico’s FRSH Company is getting its own sneaker collaboration with PUMA.

Established as a streetwear brand in 2012 by Harry Maldonado, FRSH Company has grown into one of Puerto Rico’s top fashion and sneaker boutiques. Their new store in San Juan, which opened this past June, was the first place where fans could purchase Bad Bunny’s “San Juan” adidas Gazelle collab before anywhere else.

FRSH Company now has its own sneaker collab with PUMA, the RS-FAST “FRSH Puma Island,” a major milestone for the brand and for Puerto Rico as a whole, as this marks the first major fashion brand collaboration for a Puerto Rico-based company.

The RS-FAST “FRSH Puma Island” is inspired by Puerto Rico’s vibrant culture and landscape. Sunshine, beach sand, sea water, and the nature of the countryside all serve as inspiration in the shoe’s color palette. On the heel tabs, FRSH Company added the coordinates of their favorite beach, Playa Tortuga in Culebrita.

This collaboration will be available exclusively at FRSH Company’s new brick and mortar store located in District T-Mobile, the central entertainment hub in San Juan. The space was crafted to embody nature, featuring an interior design inspired by earth’s elements. Besides apparel and footwear, FRSH Company also curates a selection of home goods, books, apothecary, and more, satisfying elevated tastes and trends from around the globe.

The FRSH Company x PUMA RS-FAST “FRSH Puma Island” is available exclusively at the FRSH Company store is San Juan, Puerto Rico beginning July 25th. Grab a detailed look below.

FRSH Company x PUMA RS-FAST “FRSH Puma Island”
Release Date: July 25, 2024

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