3.Paradis, the French-Canadian fashion brand by Creative Director Emeric Tchatchoua, is getting in on the Paris 2024 Olympics festivities with a new capsule collection created in partnership with Mitchell & Ness and the NBA.
The triple collab serves as a celebration of the sport of basketball and its influence on street fashion across the globe. The campaign aptly stars Fabolous, a major style influence to Tchatchoua and many others who grew up in the ’90s. Fab’s iconic fits from music videos and live performances have often comprised of basketball jerseys and matching sneakers.
The six-piece capsule features tees, jerseys, shorts, and an NBA varsity jacket offered in black and silver color options. 3.Paradis’ signature dove motif can be found throughout the entire apparel offering. A pastel blue basketball rounds out the collection.
The collection will launch at an immersive pop-up shop in Paris, open from July 30th to August 4th, located at 23 Rue Charlot, 75003, Paris. This is a full circle moment for Tchatchoua, as it marks 3.Paradis’ first-ever pop-up in Tchatchoua’s hometown.
Besides the Paris pop-up, the 3.Paradis x Mitchell & Ness x NBA collection will also be available on 3paradis.com and mitchellandness.com starting July 30th. Check out the campaign shots below.
