Kith is gearing up to launch its Summer 2024 collection. Kicking off the rollout is a campaign starring actor and comedian John Leguizamo.
In the campaign video, Leguizamo hilariously tries to get in contact with Kith founder Ronnie Fieg so he can become the “face of Kith.” Victor Cruz, Josh Hart, Ray Romano, Jimmy Butler, and Andrew Schulz all make cameos in the four-minute short film.
John Leguizamo is the face of Kith Summer 2024 pic.twitter.com/gHcSqojqx9
— Modern Notoriety (@ModernNotoriety) May 13, 2024
Kith’s Summer 2024 collection draws inspiration from summertime travels, featuring Italian and Turkish fabrics and motifs dedicated to each of Kith’s flagship cities. A slew of pastelles have been added to the Kith Palette, with hues like Tranquility, Opulence, and Current. Lightweight and breathable fabrics — cotton eyelet, vintage lace, lightweight wool, and more — are executed across all apparel, ideal for warmer days ahead.
Introduced with Kith Summer 2024 is the first installation of the &Kin collection, comprised of elevated, non-branded staple silhouettes that are constructed with high-quality materials such as pima cotton and vintage silk. Standouts include the Vance Satin Bomber Jacket, Herringbone Linen Thompson Crossover Shirt, and Pleated Ari Trouser, each crafted with the &Kin approach of subtle, understated luxury.
Footwear for this season features the latest installment of 8th St by Ronnie Fieg for Clarks Originals. Two silhouettes are introduced — the Ridgevale and Brixham — unique spins on the traditional fisherman sandal, created with premium suede, nubuck, and textile uppers.
Kith Summer 2024 releases on Friday, May 17th at 11am ET/CET at Kith shops, the Kith website and the Kith app. Check out the campaign images starring John Leguizamo and the lookbook photos below.
Campaign:
Additional Cast:
Lookbook:
