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Converse and Shai Gilgeous-Alexander have officially unveiled Shai’s first signature shoe, the Converse SHAI 001.
After becoming creative director of Converse Basketball in 2025, it was only a matter of time before SGA got his own signature sneaker. Designed for both on and off the court, the SHAI 001 balances comfort, durability, containment, and style. Shai played a hands-on role in every aspect of the shoe’s creation, including the development of his signature logo.
“We gave Shai creative control over the design of the shoe in a way only Converse can. Then we went to work leveraging the resources of Converse and all the innovation of NIKE, Inc. to proudly deliver the SHAI 001,” says Jared Carver, Converse CEO and President. “Converse invented the first basketball shoe, and we have been there for so many of the sport’s beloved moments over the last hundred years. We are confident the SHAI 001 will help inspire and inform the next wave of basketball footwear and return Converse to its rightful place at the heart of the game.”
Shai’s creativity and eye for design shine through every detail of the sneaker. His signature logo, inspired by his jersey number, features mirrored 2s to symbolize duality. A standout zipper detail on the upper offers multiple styling options for different occasions, while the puffed upper and winged shroud, enhanced with additional padding, ensure a comfortable fit.
“I poured my heart and soul into the SHAI 001, and I’m proud to share it with the world,” says Gilgeous-Alexander. “From performance to design, every aspect of this shoe reflects my passion for the game and my commitment to pushing its boundaries. We made the SHAI 001 a versatile shoe for everyone — from the athlete who’s in the gym three times a day to the kids who just want to express themselves on or off the court.”
The Converse SHAI 001 launches in the debut “Butter” colorway in Fall 2025 on the Converse website and at select retailers. Grab a first look below and stay tuned to Modern Notoriety for updates.
Converse SHAI 001 “Butter”
Color: Butter
Style Code: A18771MP
Release Date: Fall 2025
Price: $130 USD
